Twitter following Facebook following YouTube

It's no coincidence that in the same week both Twitter and Facebook announce major new developments - this is the social world we live in now, people. Platforms, like people must continue to evolve (or pivot) in order to survive. Both platforms in question have announced they're doing just that, and while one has been welcomed by social media users, the same can't be said for the other. twitter-analytics

 

Let's start with Twitter, just a few days ago they let slip that their timeline feature will be changing in the coming months - instead of the current reverse chronological timeline (where users see content from people they follow equally) to an algorithmic timeline, mimicking Facebook and their strategy of delivering content to users that they (Facebook) think they (the users) want to see - based on their recent and most frequent interactions.

Twitter's move towards 'curating' rather than simply showing tweets organically, is designed to show users content that they are more likely to interact with - this is great news for brands and advertisers, but not so much for Joe Bloggs who just wants to see tweets from (all of) the people he follows.

The recent development of showing 'favourites' in the timeline was just the beginning in a string of experiments to see what works the most effectively from a consumer point of view. With the news that 75% of Twitter users buy products online every month, it's no surprise that Twitter are focusing on Twit-commerce and the link between user behaviour and consumerism.

 

 

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On the other hand we have Facebook's move to become more like YouTube - with the announcement of view counts to celebrate delivering 1 billion views per day.

Giving YouTube a run for it's money, Facebook will be showing view counts on all publicly posted videos from individual users, pages and public figures. This transparency could ramp up advertising competition and finally force many advertisers to rethink their spend on TV in favour of Facebook advertising.

On top of that they will also be adding video suggestions to the end of videos, to keep people watching (much like YouTube). There is also a new option for video publishers to include a new 'call to action' link at end of a video, and will have access to more in-depth analytics detailing unique users and dwell-time.